Case study · Upholstery in Fenwick Bay
Fenwick Custom Interiors: how a gated build turned a short boating season into booked work.
2.7x more photo-quote submissions across one boating season.
The starting point
Fenwick Custom Interiors makes most of its money in a short boating season, and the old site gave marine customers no fast way to send photos and get a quote.
The marine-season funnel
We built a photo-quote funnel tuned for boat and auto interiors, with online ordering and deposits so a quote could turn straight into a booked job.
The gate
The build passed the Core Web Vitals gate with the store in place, not on an empty homepage, so it stayed fast under real traffic.
The result
Across one boating season, photo-quote submissions rose to 2.7 times the previous volume.
Questions a shop owner asks after this case study
Why build a funnel around one season?
Fenwick earns most of its year in a narrow window, so the site had to convert marine customers fast while the season was open. A photo-quote funnel with deposits did exactly that.
What does 2.7 times more submissions mean?
Photo-quote submissions across the boating season reached 2.7 times the previous season's volume, measured on the same funnel entry point.
Can a smaller shop use the same funnel?
Yes. The photo-quote path and deposit flow are part of the Sell Online package and scale down to a two to six person shop.
What this engagement teaches a prospective client
The general lessons a shop owner can take from this specific build.
What the client got
A fast, gated site they own outright, with the quote path and gallery that fit how upholstery is actually bought.
How scope was decided
By the search the shop kept losing and the season it needed to win, not by a fixed feature checklist.
Why it held up
Because the build passed the Core Web Vitals gate before launch, the speed did not decay the moment real content and traffic arrived.
What carries over
The same photo-quote request, owned inbox, and gate discipline ship on every package the studio sells.
The outcome, in the client's own numbers
These figures come from the engagement itself. The studio does not publish invented ratings or testimonials it did not earn.
The same guarantee stood behind this build
Fixed price, gated for Core Web Vitals before launch, and owned by the shop forever. The result above came from that discipline, not from a one-off effort.
How the engagement was delivered
Morning of the build
We mapped the marine-season calendar and set the funnel around the weeks that actually book.
Midday
Product listings for stock pieces and the deposit flow went in, gated for speed with the catalogue loaded.
Close
The funnel launched ahead of the season, with the quote inbox owned by Fenwick.
Want the same for your shop?
Tell us the search you keep losing or the season you need to win. We will point you to the right package and quote it before anything is built.